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Overview
In hard times, marketing organizations must make every dollar count.
Direct marketing campaigns must effectively engage customers to
generate more; high quality leads that result in real ROI for the
marketing investment. Equally important, direct marketing success must
be achieved without adding to resource costs.
As every company understand that some customers present much greater
profit potential than others. But, how will one find those
high-potential customers in a database that contains hundreds of data
items for each of millions of customers?
Go4Customer Lead Imitator helps you to qualify such potential and
covert them into a permanent customer.
Features of Our Services
Custom script development: Our staff can help you develop a program
script which contains your key qualification questions and defines
what a lead is for your company.
Web based lead distribution and lead status system. Each time
Go4Customer develops a sales lead for your company you will be
notified via email. You can then download your lead via our web based
customer care center on a 24/7 basis. This system also provides on
line lead status, accounting and program payment options.
Go4Customer Lead
Initiator Workflow:
Phase 1: Script & List Creation
Contact records are imported or data entered into Go4Customer database
and configured to capture responses to qualification questions.
Program script is developed and approved by client.
Program database is set up to capture qualification data.
The lead qualification process begins.
Phase 2: Inbound, Outbound & Follow Up Desk
The Outbound and Follow Up Desk calls are placed to prospects.
Prospects are taken through custom qualification.
Phase 3: Qualification and Lead Ranking
Leads are ranked based on prospects decision-making time frame. Ranks
can be customized for each client.
Following are our typical lead ranking system.
A LEADS: SHORT TERM NEEDS: Prospects who need immediate sales follow
up.
B LEADS: LONG TERM NEEDS: Results in a long-range sales follow up
Phase 4: Lead Distribution
Sales leads are distributed to clients on a next day basis
A" leads are high quality sales opportunities that in the short term
get you in to the sales cycle and build your sales pipeline. Many of
the below factors are typically present in an A Lead:
Prospects who express receptivity in learning more about your product
or services fall in A
Prospects who are adding, upgrading, moving, renovating or making
change that create a need for your product or service.
Prospects who are looking for a solution to a business problem they
are experiencing.
Prospects who are unhappy with their present service, product or
vendor.
Prospects who are shopping out as a part of a review process.
Prospects who express interest in a new product, service or
technology.
Prospects who are interested in learning more about a new method or
system to help bring
operational efficiencies to their business
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