Up Selling and Cross Selling

WHAT IS

Up selling is when you call a person's attention to an item of greater quality (and cost). For example, "Did you notice that same leather jacket is available with a fur lining for only $75 more?" Telemarketing offers like this are always made in a warm, pleasant manner and never pressed. It is simply a helpful gesture to bring these opportunities to the caller's attention. It is telemarketing to encourage impulse buying, but it also offers convenience to busy shoppers.

Cross selling is the inbound telemarketing technique used to inform a customer of a related item that naturally "goes" with the main product. For instance, a customer that just made a computer printer purchase may be interested in paper or a spare ink cartridge. The additional purchase is made about 30% of the time, a significant increase in sales to you!

Key Service Features & Benefits

• Provision of end to end services for up-sell and cross-sell, removing the need to recruit and train specialist staff and manage several suppliers
• Uses tried and tested methodologies, enabling SITEL to quickly deliver results
• Extends the range of goods and services available to customer, enhancing customer perception of the primary product or service
• Up-sell/cross-sell can be used at the time of Welcome Calling, making the overall marketing proposition very cost effective
• Provision of detailed management reports, enabling quick evaluation of campaigns and ability to react fast to change

Infrastructure

• State-of-the-art computerization with fully automated call desks
• Uninterrupted and back up power supply
• Fully redundant voice and data communications with security
• Dedicated high speed internet connectivity
• Scalable capacity
• Multiple Leased fiber optic circuit from India to US, Australia and Europe
• Less than 400 milliseconds latency
• Duplicated system to ensure uninterrupted call reception and uninterrupted internet connectivity