Average order value (AOV) helps in keeping track of
the average dollars spent each time a customer places order through mobile
application or website. This key metric help retailers to comprehend about the purchasing
habits of customer. Increase in average order value (AOV) helps in increasing
your gross margins, profitability and ultimately enhances profit ratio of the
This useful metric of help desk outsourcing companies helps in measuring how much money customers spend each time while placing an order through your online store. AOV is calculated (revenue ÷ number of orders = AOV). Increase in average order value helps in improving the revenue of the company even during traffic fluctuation.