The term big data is relatively new describing any voluminous amount of structured, semi structured and unstructured data that has the potential to be mined for information. Big data gained importance in early 2000. But it is not only data that matters rather what organizations do with the data matters most. Big data helps in making strategic decision and better business moves.
Big data analytics helps in cost reduction, time reduction, smart decision making, and new product development, and enhanced customer experience.