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Glossary

What is Brand reputation?

The reputation of a business firm helps in enhancing its business value. The reputation of the company entirely depends upon the public and their opinion about the company. An unfavorable brand reputation, however, will cause consumers to distrust your company and be hesitant about purchasing products/services offered. Any single mistake can damage your brand unfortunately diminishing the business value of the company.

Social media platforms have become one of the pivotal places for discussing freely about likes and dislikes. Customers are increasingly using these platforms to post their comments for or against the brand. Any bad comment can destroy the brand name and ultimately the reputation of the company. Thus, to take control about the brand reputation, it is very important for organizations to satisfy demands and expectations of customers, thereby enhancing their customer’s experience.

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