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Glossary

What is Outbound Call Campaign?

A BPO offers both inbound and outbound call services. Outbound call campaign is a part of telemarketing where agents make calls to the customers and ask questions to get some valuable information about certain products and services. This service is popularly known as outbound call campaign. Most of the BPOs offer outbound call campaign to their respective clients to get the required information and valuable reviews from the campaigns. These days, companies opt for outbound campaigns because it provides with complete transparent campaign results with final statistics as well. It is a kind of product and service promotion for the companies.         

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